Why design and circularity
Transitioning from linear to circular requires us to redesign everything – from materials, to products, to services, to systems. Therefore, we believe that designers have a pivotal role to play.
Our research and who we work with
We bring together key industry stakeholders from high impact value chains (e.g textiles, food, plastics, mobility) , NGOs, government and academia, to challenge and investigate the current linear state-of -play, and ideate and test innovative materials, products, services and systems that are just and circular by design.
How we work
Due to the urgency of the challenges we address, our action-research approach aims to simultaneously pursue theoretical and practical outcomes. We prioritise participatory, pre-competitive, multi-stakeholder processes whereby diverse actors collaborate to achieve a common goal. We aspire to translate all findings into scalable, open access tools, reports and case studies that can be widely adopted.