This challenge was originally brought to the Mater-NCAD Design Week in 2018. This is a five day design sprint on the hospital campus where students carry out rapid cycles of user research, ideation, prototyping and testing. The four students interviewed staff and patients and engaged in ‘bodystorming’ where they tried to find their way to various locations while wearing empathy glasses that mimic various eye conditions.
The student team found that signage and way-finding instructions in patient letters and on the website were cluttered and difficult to follow. They also noted that names of departments were inconsistent across the various touchpoints. All of this was contributing to poor patient way-finding experience.
The project was picked up again in 2022, when our design team at Mater Transformation, with continued support from NCAD resumed the research, unlocking new insights for consideration. The final implementable design is now near ready and will be rolled out in 2023.